School Business Plan
If you want to start a school or expand your current school, you need a business plan.
The following school business plan template gives you the key elements to include in a winning business plan. In addition to this template, a well-crafted plan will include market research to help you better understand the school industry, market trends, your competitive advantage and your target market. It will also help you craft a smart marketing strategy and a strong financial plan.
Below are links to each of the key components of an education business plan to help you launch a successful school. This can be used for a variety of school business plans, including a private school business plan, a charter school, public schools, independent schools, virtual schools, primary or secondary education.
- Executive Summary – The executive summary provides an overview of your business opportunity and summarizes the business plan.
- Company Overview – The company overview includes information about your business concept, academic and extracurricular activities offered, and legal structure.
- Industry Analysis – The industry analysis includes market research that supports your business and provides insights into market trends and the education industry.
- Customer Analysis – The customer analysis provides an overview of your target customers.
- Competitive Analysis – The competitive analysis should identify your direct and indirect competitors and highlight your competitive advantage.
- Marketing Plan – The marketing plan includes your marketing strategy, pricing strategy, examples of marketing materials, and search engine optimization plan.
- Operations Plan – The operations plan includes information on your school’s day-to-day operations and processes.
- Management Team – The management team section includes a profile of the organizational structure, school leaders, their experience and responsibilities.
- Financial Plan – The financial plan includes financial projections, a cash flow statement, profit and loss statement and balance sheet.
Download our business plan template (including a full financial projections model and financial statements).
