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Event Venue Business Plan Template [2021 Updated]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the businesses and residents of [Insert location] and its immediate surrounding area. The market we serve is value-conscious and has a desire for high comfort, accessibility, and complete facilities for events.

The precise demographics of the town in which our location resides is as follows:

 GlendaleHighland
Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

We will primarily target the following three customer segments:

  • Corporate market: Businesses hold at least one off-site event each year. These are events that the company has budgeted for and are looking forward to every year. This also includes profit organizations.
  • Private market: Includes households with a high combined income that are most likely to throw a huge event in a rented venue.
  • Non-profit market: These are price conscious organizations that look for a good venue for their fundraising events at low or reasonable (and discounted) rates.
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