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Event Venue Business Plan Template [2021 Updated]

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V. Competitive Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

City Events
City Events rises 54 stories on a two-acre site located on the west side of the city. The national and international award-winning venue boasts 1-1/2 acres of outdoor open space including a public park, amphitheater, and Riverwalk. The site also contains conference facilities including a 260-seat ballroom and two boardrooms.

Its dramatic lobby, (nearly 100 feet tall at its peak and surrounded by a completely transparent structural glass fin wall system,) welcomes visitors and visually blurs the distinction between interior and exterior space. The lobby also features the largest digital art installation in the city.

City Banquets
City Banquets specializes in providing you with a warm, comfortable, and cozy atmosphere for your special social event. Their company offers over 50 years of “all about you” service. The venue is a spacious, yet intimate banquet facility with seating for up to 300 people. Their carpeted ballroom with hardwood dance floor offers an ambience that assures you and your guests of an unforgettable evening. They offer a variety of amenities and personalization options to make each event customized.

City Club
From their unrivaled setting to their renowned amenities and impeccable service, City Club offers an unequaled locale for extraordinary weddings and superlative special events. Their friendly, experienced wedding specialists create one-of-a-kind events that complements your personal style, fits within your budget, and leaves you and your guests with memories to last a lifetime.

Their variety of elegant banquet and meeting rooms can accommodate up to 180 guests, while the golf course and grounds offer ample opportunities for picturesque wedding party functions, wedding ceremonies, and unforgettable outdoor receptions under the stars.

Competitive Pricing

 Average Dinner Price/personAverage Rental FeeAverage bar package/person
City Events$85$2000$45
City Banquets$95$4000$55
City Club$110$5000$75

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Location: [Company Name]’s location in the downtown area, gives the best access to the airport, corporate centers, schools, offices, and high-end residences. The Company also offers adequate parking making it a very accessible venue for event attendees.
  • Business Amenities: The rooms we offer are complete with equipment needed for hosting events from sounds and lightings to activity spaces, wi-fi connectivity, and lounge areas.
  • Management: Our management team has years of business and marketing experience that allows us to market and serve customers in the same manner as our most sophisticated competitors.
  • Relationships: Having visited the community for a number of years, [Founder’s Name] knows all of the local leaders, newspapers and other influences. As such, it will be relatively easy for us to build the brand and awareness of the venue.
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