V. Competitive Analysis
This Section's Contents
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Direct & Indirect Competitors
The following establishments are located within a 20-mile radius of [Company Name] and therefore provide direct or indirect competition.
Raleigh Hills Care Center
Established in 1998, Raleigh Hills Care Center is an adult daycare center and assisted living facility. The facility offers permanent living accommodations as well as daily services for those who wish to remain independent and live at home. Raleigh Hills Care Center provides numerous activities for social engagement daily as well as seven-day-a-week admission and physician services. Furthermore, the facility provides modern amenities, including wi-fi, flat-screen TVs, and restaurant-style dining.
Angel Care Services
Incorporated in 1987, Angel Care is a privately owned business that operates multiple adult daycare centers across the nation. These centers offer a varied agenda of activities daily as well as some of the best healthcare that an adult daycare center can provide. In addition to the scheduled activities, residents can also enjoy wi-fi, cable, board games, fine dining, and manicured gardens to walk through at their leisure.
Cedar Park Senior Center
Incorporated in 2017, Cedar Park Senior Center is a popular adult daycare center that provides skilled nursing, activities, and general support and care. It’s one of the best places in town for senior residents wanting to be a part of a fun and loving community. Family members no longer have to worry about their loved ones during the day. All of Cedar Park’s residents are properly cared for, with plenty of engaging activities, social interaction, fine dining, and healthcare and support.
Competitive Advantage
[Company Name] has several advantages over its competition. Those advantages include:
- Compassionate Staff: Knowledgeable and friendly staff of nurses, therapists, aides, and social workers who are not only knowledgeable in their field but place a special emphasis on compassion.
- Location: [Company Name] will be able to service the entire metropolitan area of [Location] and its surrounding areas.
- Quality Care: [Company Name] will provide expert services, so patients will receive quality treatment and care while being in a comfortable facility.
- Facility: [Company Name]’s facility will be constructed ADA-compliant, spacious, clean, and comfortable to ensure the resident is at their maximum satisfaction.
- Pricing: [Company Name]’s pricing will be more affordable than its competition. The company will also work on payment arrangements with the resident and their family so that the patient won’t have to sacrifice any type of care they might require because the cost is too high. The company will also accept most types of insurance, as well as Medicare and Medicaid.
