II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name] is a senior daycare business that serves elderly residents living in [Location] and the surrounding areas. Our business is open daily for local senior residents who want to engage in a fun community while getting the care they need. We offer a center full of activities and care services to ensure every resident feels like they are a part of a compassionate and caring community. Every day they come to our center, our patients can expect high-quality meals and snacks, engaging activities and social interaction, and compassionate healthcare and support. With all of these services and more, patients will feel right at home when they come to [Company Name].
[Company Name] is owned and operated by [Founder’s Name], a Registered Nurse who has worked for the past 20 years in various nursing homes and senior daycare centers around [Location]. She was never satisfied with the quality of the facilities she worked for. Therefore, she set out to set up a daycare center that focused on cleanliness, compassion, and improving the quality of life of all its patients.
[Company Name]’s History
[Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].
[Founder’s Name] has identified a potential location to run the center from. She has begun lease negotiations and pricing out of construction to transform the building into a comfortable center for those who will be frequenting our business.
Since incorporation, the company has achieved the following milestones:
- Found a potential commercial location and signed a Letter of Intent to lease it
- Developed the logo, social media accounts, and website located at [website]
- Finalized the list of services the company will be able to provide
- Determined the equipment and inventory requirements
- Began recruiting key employees
[Company Name]’s Products/Services
The professional staff at [Company Name] will provide numerous services to ensure all our senior residents are cared for and are in optimal health. Some of these services include:
- Social gatherings and activities
- Nutritional meals
- Physical therapy
- Occupational therapy
- Nursing
- Safe transportation to and from the daycare center
