IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the aging and disabled residents of [Location] and its surrounding areas.
The community of [Location] has thousands of retired, elderly adults who require more attention and care than younger adults. Much of the aging community has diabetes, arthritis, Alzheimer’s, dementia, etc. and requires round-the-clock care. There is also a large segment of disabled adults who have disabilities that make it difficult to live independently or without supervision.
Customer Segmentation
We will primarily target the following three customer segments:
- Isolated senior residents: Many individuals spend much of their golden years alone. Therefore, loneliness is a rampant issue for the aging demographic. Our center serves to alleviate this loneliness by bringing together like-minded elderly individuals and engaging them in social activities.
- Senior residents with health conditions or disabilities: Many seniors also live with chronic health conditions or disabilities that make it harder for them to care for themselves or be independent. Our daycare center will offer basic healthcare services, supervision, and other support so that they never feel alone or neglected.
- Family members of elderly individuals: Some senior individuals need to be monitored around the clock. However, families can’t always be available to care for their loved ones 24/7. Therefore, we will market ourselves to family members and other caregivers who need extra help caring for their aging loved ones throughout the day.
