VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the company’s unique value proposition:
- Knowledgeable, friendly, expert staff of healthcare professionals.
- Quality level of service and care.
- Cleanest and most comfortable senior daycare center in the metro area.
- Most competitive pricing for the area’s adult daycare facilities.
Promotions Strategy
[Company Name] will target the elderly and disabled residents of [Location] and the surrounding areas. The company’s promotions strategy to reach the most clientele include:
Local Hospitals
[Company Name] will work to make sure the hospitals send referrals and highly recommend [Company Name] to their patients and their families.
Website
[Company Name] will have an informative and attractive website that will feature all of its services and referrals from other satisfied residents and their families. The website will be highly informative and be designed in a way that is friendly and eye-catching.
SEO
[Company Name] will invest in a high SEO presence so that the daycare facility is listed at the top of the Google or Bing search engine when a family member is researching senior daycare in [Location].
Billboard
[Company Name] will have a billboard in an area of town at a busy intersection where thousands of cars and pedestrians pass daily. The location of the billboard will be in an area of town where there are a lot of doctors’ offices, rehab facilities, and a hospital nearby.
Advertising
[Company Name] will invest in advertisements in featured local publications, such as community newspapers and newsletters that focus on the retired and aging population.
Social Workers
[Company Name] will collaborate with social workers who work with individuals who have severe disabilities and are not able to live independently.
Pricing Strategy
[Company Name]’s pricing will be moderate so customers feel they receive great value when purchasing our senior daycare services.
