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Ecommerce Business Plan Template [2020 Updated]

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II. Company Overview


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] headquartered at [insert location here] is an eco-friendly baby supplies website that seeks to offer an alternative resource to the mass-market of baby care items. Our goal is to shift consumer sentiment to a more eco-conscious attitude through education of eco-friendly baby care products and practices.

The website aims to increase accessibility to these products and lifestyle by creating a user-friendly portal that connects parents to a wide variety of manufacturers, small businesses and products that specialize in all-natural, environmentally friendly baby, feminine and maternity items. The website’s goal is to not only sell goods, but to build a community of parents and eco-friendly businesses in order to become the premier, trusted provider of online services and products in the green space.

[Company Name] was founded by [Founder’s Name]. While [Founder’s Name] has been in the e-commerce business for some time, it was in [month, date] that he decided to launch [Company Name]. With active memberships in the Real Diaper Industry Association, International Center for Traditional Childbearing, Doulas of North America, Real Diaper Association, Baby Carrier Industry Alliance and Baby wearers Institute, [Founder’s Name] has become well connected and respected in the industry, which makes him the ideal leader for the brand.

It was apparent to [Founder’s Name] that an unserved market need existed for the product.

[Company Name]’s History

After surveying the e-commerce landscape, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

[Founder’s Name] has selected a technology director with project management experience in the development of e-commerce websites.

Since incorporation, the company has achieved the following milestones:

  • Developed the company’s name, logo and placeholder website located at www…
  • Determined the list of products to be offered
  • Determined web platform requirements
  • Identified three potential web development companies and solicited proposals from them

[Company Name]’s Products

Below is [Company Name]’s initial product list. As you can see all items are classified under the following five main categories:

  1. Diapering: Diapers, wipes, creams, cloth diapers, diaper bags
  1. Feeding: Bottles, utensils, breastfeeding, formula, bibs
  1. Toys & books: infant toys and board books
  1. Safety: Baby monitors, gates, first aid, medicine and baby proofing items
  1. Gear: Strollers, high chairs, car seats, swings, portable cribs

The website will feature a rotating display of featured and new products on its homepage as well as a searchable database. Products will be sent directly via manufacturer to client’s home.

Website Design

[Company Name] will develop a website whose key elements will include the following:

  • Homepage
  • Search Engine
  • Database of products
  • Cart System
  • Help and FAQ pages

The website will be built by an established development firm and designed by an accomplished web designer, with the process supervised by the company’s technology director. Where appropriate, existing software applications will be purchased to fill standard needs to keep costs down without sacrificing functionality and to avoid the problems associated with newly-developed software.

[Company Name]’s website will be available at all times, but customer service representatives, answering email requests, will only work 7 days a week, from 9AM to 6 PM.

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