Ecommerce Business Plan Template [Updated 2024]

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VII.Operations Plan

This Section's Contents

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Functional Roles

In order to execute on [Company Name]’s business model, the Company needs to perform many functions including the following:

Administrative Functions

  • General &administrative functions including legal, marketing, bookkeeping, etc.
  • Sourcing suppliers of content and managing supplier relations
  • Hiring and training staff

Website Functions

  • Developing additional website features
  • Site maintenance, updates, and bug-fixing
  • Ongoing search engine optimization

Service Functions

  • Customer service
  • Writing and producing copy for monthly newsletter and blog


[Company Name] expects to achieve the following milestones in the following [] months:

[Date 1]Finalize web development contract
[Date 2]Complete prototype design of website
[Date 3]Hire and train initial staff
[Date 4]Launch [Company Name]website
[Date 5]Reach break-even
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