Ecommerce Business Plan Template [Updated 2024]

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I. Executive Summary

You can download our Ecommerce Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company Name], headquartered at [insert location here] is a new eco-friendly baby supplies e-commerce website that seeks to offer an alternative resource to the mass-market of baby care items. It will feature products that specialize in all-natural, environmentally friendly baby, feminine and maternity items.

Products and Services

[Company Name]will sell an exclusive collection of baby care items with a focus on eco-friendly and environmentally safe products. Product offerings also include an array of feminine and maternity items. It is a priority of [Company Name] to offer only the best products with all-natural ingredients and materials.

[Company Name]is also dedicated to providing educational information on baby care, pregnancy, and holistic lifestyles.

Customer Focus

[Company Name]’s target market is comprised primarily of online consumers with a specific focus on moms and eco-friendly consumers.

The demographics of these customers are as follows:

  • Roughly 200 million Americans shop online
  • Average income of $76,000
  • 82% married
  • 49.6% in Mgt./Professional occupations
  • Median age: 34 years
  • Green consumers are found in substantial numbers across all demographic groups, but ages 18 to 34 year olds and high-income households are the top groups for green shopping.

Management Team

[Company Name]is led by [Founder’s Name] who has been in the e-commerce business for 10 years. While [Founder] has never run an e-commerce portal himself, he was previously director of strategic development for an e-commerce site. As such [Founder] has an in-depth knowledge of the e-commerce business as well as the needs mothers, including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.).

Success Factors

[Company Name] is uniquely qualified to succeed for the following reasons:

  • There is currently noe-commerce site dedicated to eco-friendly baby and feminine products. [Company Name]’s focused approach on eco-friendly products is unique in a market where websites look to offer a broad range of products.
  • The management team has a track record of success in the e-commerce and consumer product business.
  • The e-commerce business is a proven business and has succeeded throughout the world.
  • Market trends,such as the growth in e-commerce purchases and the “green” movement favor this business.

Financial Highlights

Company Nameis seeking a total funding of $430,000 to launch its business. The capital will be used for funding capital expenditures, manpower costs, marketing expenses and working capital.

Specifically, these funds will be used as follows:

  • Website design/build and startup business expenses: approximately $120,000
  • Working capital: approximately $310,000 to pay for Marketing, salaries, and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

Year 1Year 2Year 3Year 4Year 5
Revenue$731,250 $2,687,401 $5,358,945 $7,650,990 $10,229,809
Total Expenses$960,000 $2,472,423 $4,438,003 $5,792,613 $7,105,296
EBITDA($228,750)$214,978 $920,943 $1,858,377 $3,124,513
Depreciation$7,440 $7,440 $7,440 $7,440 $7,440
EBIT($236,190)$207,538 $913,503 $1,850,937 $3,117,073
Interest$27,768 $24,297 $20,826 $17,355 $13,884
PreTax Income($263,958)$183,241 $892,677 $1,833,582 $3,103,189
Income Tax Expense$0$0$284,186 $641,754 $1,086,116
Net Income($263,958)$183,241 $608,491 $1,191,828 $2,017,073
Average customers/day102339615798970
Number of orders36,563122,155221,444287,415349,355
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