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Convenience Store Business Plan Template [2021 Updated]

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VI. Marketing Plan


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

The [Company Name] Brand

The [Company Name] brand will focus on the Company’s unique value proposition:

  • Convenient location
  • Significant personal attention
  • Moderate price point
  • Friendly, customer-focused environment

Promotions Strategy

[Company Name] expects its target market to be individuals working and/or living within a 5-mile radius of its location. [The Company’s] promotions strategy to reach these individuals includes:

Local Publications
[Company name] will announce its opening several weeks in advance through publicity pieces in multiple local newspapers and publications. Regular advertisements will run to maintain exposure in relevant markets.

Community Events/Organizations
[Company name] will promote itself by distributing marketing materials and participating in local community events, such as school fairs, local festivals, and sporting events.

Commuter Advertising
We will drive attention toward [Company name] by hiring workers to hold signs alongside [route or highway]. Advertising on heavily traveled commute routes are an opportunity to alert large numbers of working individuals of the store’s opening.

Customer Loyalty Programs
[Company name] will create a winning customer loyalty program with discount coupons and vouchers, etc. to keep its best clients coming back again and again.

Ongoing Customer Communications
[Company Name] will publish a weekly flyer promoting convenience store specials.

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