V. Competitive Analysis
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Direct & Indirect Competitors
Brightfield Travel Plaza
Hours: M-F Open 24 Hours
Brightfield Travel Plaza is a family-owned gas station and convenience store with a food court, play area, shower station, and gift shop. The plaza houses a fudge shop, a coffee shop, and a convenience store which offers fresh grab-and-go foods such as doughnuts, produce, and rotisserie chicken, as well as frozen Wyoming-produced meats.
Town Goods, Inc.
Hours: Open 24 hours
Town Goods owns and operates about a half a dozen businesses, including convenience stores, car washes, budget hotels, and casinos. In addition, Town Convenience runs travel centers, several of which operate under the Pilot Flying J brand name. As part of its business, the company provides propane services and fuel distribution services. Its portfolio of stores includes 80 independently-owned and -operated Town Goods Food Stores; they offer deli-prepared foods, jerky, nuts, and tobacco products. In recent years, the company has developed mobile-based applications and location finders to cater to its mobile customer base.
Neighborhood Store
Hours: Varied by location
The company operates some 1,300 gas stations/convenience stores in the US under the Neighborhood Store/Neighborhood Store Market moniker. Those operations also include wholesale gas supply businesses that sell fuel to the company’s retail sites. In addition, the chain sells a host of other national gas brands to independent dealers and other customers. In 2017 the company was acquired by a Canadian convenience store leader.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Location: [Company Name]’s location is near the center of town which is accessible to train communters, local office workers, and passersby. There is adequate parking, which makes it easy for customers to patronize the store.
- Great service at an affordable price: The store offers pick-up and delivery services, further extending its market reach.
- Management: [Company Name]’s management team has years of business and marketing experience that allows it to market to and serve customers in a much more sophisticated manner than its competitors.
- Relationships: Having lived in the community for 20 years, [Founder’s Name] knows all of the local leaders, newspapers and other influencers. As such, it will be relatively easy for [Company Name] to build brand awareness and an initial customer base.
