IV. Customer Analysis
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Demographic Profile of Target Market
[Company Name] will serve commuters, residents, and employees around the [Location] area. The precise demographics of the town in which the company resides is as follows:
|Target Population by Age|
|Age 18 to 24||11.87%|
|Age 25 to 34||14.70%|
|Age 35 to 44||12.15%|
|Age 45 to 54||13.54%|
|Age 55 to 64||11.82%|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%|
|Income $75,000 to $99,999||10.91%|
|Income $100,000 to $124,999||9.07%|
|Income $125,000 to $149,999||9.95%|
|Income $150,000 to $199,999||12.20%|
|Income $200,000 andOver||32.48%|
We will primarily target the following customer segments:
- Families: The town has a large population of families who need access to a convenience store to meet the immediate needs of their families.
- Morning commuters: Many local residents drive to neighboring towns or take the nearby train to work. [Company name] is conveniently located for these individuals to pick up coffee or snacks in the morning or pick up a sandwich in the evening.
- Local office workers: Approximately 4,000 individuals work in offices within a quarter mile of the store’s location and it is expected that a fair portion of these individuals will frequent the store during the morning commute and lunch hour.
- Students: There is a middle school and a high school located a half mile from the store’s location. Students from these schools are likely to frequent the store after school or during lunch.