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Convenience Store Business Plan Template [Updated 2022]


IV. Customer Analysis

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Demographic Profile of Target Market

[Company Name] will serve commuters, residents, and employees around the [Location] area. The precise demographics of the town in which the company resides is as follows:

Total Population426,835
Square Miles6.89
Population Density3,789.20
Population Male48.04%
Population Female51.96%
Target Population by Age
Age 18 to 2411.87%
Age 25 to 3414.70%
Age 35 to 4412.15%
Age 45 to 5413.54%
Age 55 to 6411.82%
Target Population by Income
Income $50,000 to $74,99911.16%
Income $75,000 to $99,99910.91%
Income $100,000 to $124,9999.07%
Income $125,000 to $149,9999.95%
Income $150,000 to $199,99912.20%
Income $200,000 andOver32.48%

Customer Segmentation

We will primarily target the following customer segments:

  • Families: The town has a large population of families who need access to a convenience store to meet the immediate needs of their families.
  • Morning commuters: Many local residents drive to neighboring towns or take the nearby train to work. [Company name] is conveniently located for these individuals to pick up coffee or snacks in the morning or pick up a sandwich in the evening.
  • Local office workers: Approximately 4,000 individuals work in offices within a quarter mile of the store’s location and it is expected that a fair portion of these individuals will frequent the store during the morning commute and lunch hour.
  • Students: There is a middle school and a high school located a half mile from the store’s location. Students from these schools are likely to frequent the store after school or during lunch.
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