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Car Detailing Business Plan Template [Updated 2022]

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V. Competitive Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

A+ Detail

A+ Detail is an automotive studio that specializes in paint refinement, finishing treatments, detail services, and paint protection film. The company is a state and international award-winning auto detailer.

Services include:

  • Complete Detail: Includes a foam bath pre-soak; hand wash with a premium microfiber wash mitt; wheel face, barrel, wheel well, exhaust tip and door jamb cleaning; hand dry; tire dressing; sealant application; interior floor and headliner vacuum and steam clean; hand scrubbing and disinfecting of the dashboard, vents, instrument clusters, cup holders and consoles; and streak-free cleaning of windows, screens, and mirrors.
  • Exterior Detail: Hand wash and detail of wheel faces, barrels, wheel wells, exhaust tips, and door jambs; hand dry; sealant application to all exterior paint, glass, and wheels; windows and mirrors left with a streak-free shine.

Wash & Detail

Wash & Detail is a full-service car wash and detail center. Wash & Detail strives to provide excellence in customer service and trains each team member to do the detailing of each vehicle that comes through thoroughly. Further, competitor 2 takes environmental stewardship seriously, using a decontamination and filtering process to ensure that soap and chemicals do not enter the water system. Wash & Detail offers a wide variety of treatment options, from one-time treatments to club memberships.

Packages include:

  • Full-Service Treatment Packages: vacuum, inside windows, dashboard, cup holders, wash and hand dry
  • Deluxe Service Treatment Packages: Full Service + undercarriage flush, wax and rust inhibitor
  • Ultimate Service Treatment Packages: Deluxe Service + 30-day wax and scent option
  • Specialty Services: Boat Interior and Exterior, Motorcycles

Auto Pros

Auto Pros is a car detailing company and offers various packages at affordable prices. These packages are available for Cars, SUVs, RVs, Semi-trucks, boats and more.

Packages include:

  • Wash and Polish: Hand wash & dry with microfiber towels, polish with orbital buffer & liquid wax
  • Interior Only: Deep clean, interior & trunk vacuum, leather, vinyl & plastics wiped clean, shampoo interior carpet & floor mats, interior windows & mirrors cleaned, heavy stains, pet hair removal, high-quality wax applied, leather surfaces conditioned, all hard surfaces conditioned & UV protected, leather, vinyl & plastics wiped clean, interior windows cleaned
  • Exterior Only: Complete outside wash, hand dry with clean microfiber towels to protect their paint, clean exterior windows, clean and degrease wheels and tires & add protection and shine, clean all door jambs and trunk seals, clay bar all painted surfaces to remove harmful contaminants, apply high-quality paste wax by hand to all painted surfaces, exterior dressing of plastics

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Client-oriented Service: [Company Name] will have a full-time sales manager to keep in contact with clients and answer their questions.
  • Clean and Detail Oriented: The Company’s staff are well-trained, clean, and detail-oriented. They work hard to satisfy their customer’s needs.
  • Relationships: Having lived in the community for xx years, [Founder’s Name] knows many of the local leaders, newspapers, and other car businesses. Furthermore, he will be able to draw from his existing personal and professional relationships to develop an initial client base.
  • Management: The Company’s management team has years of business and marketing experience that allows them to market and serve customers in an improved and sophisticated manner than the competitors.
  • Sustainability: [Company Name] will maintain its eco-friendly status while scaling up to meet demand. The Company will use the products which are non-toxic, eco-friendly cleaning products with minimal usage of water.
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