II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name], located at [insert location here], is a new, upscale car detailing business that provides car detailing services to the local community. It is the only car detailing business in the area that provides a full array of detailing services, including car maintenance, washing and detailing. [Company Name] also sells high-quality and eco-friendly cleaning and maintenance products for customers to purchase.
[Company Name]’s employees are skilled and trained to provide the utmost care to its customers and their vehicles. They are known for their attention to detail and speedy work.
[Company Name] also uses non-toxic, eco-friendly, fragrance-free cleaning solutions with minimal water consumption for the services provided.
[Company Name]’s History
[Founder’s Name] is an entrepreneur with a passion for automobiles. [Company Name] is dedicated to becoming the premier car detailing company in [Location]. [Founder’s Name] moved to [Location] and noticed that although a majority of the residents have cars, there seems to be a lack of car detailing providers in the area. Upon surveying the local customer base and finding the potential of the business, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].
Since incorporation, the company has achieved the following milestones:
- Developed the company’s name, logo, and website
- Deployed marketing strategies
- Determined equipment and inventory requirements
- Began recruiting key employees with experience in the car detailing industry
[Company Name]’s Services
The Company provides the following car detailing services:
Exterior Car and Truck Detailing Services
- Exterior wash and dry
- Paint Touch-ups
- Polishing
- Sealing and Waxing
Interior Car Detailing Services
- Vacuuming
- Carpet Cleaning
- Steam Cleaning
- Glass Cleaning
- Leather Trim Cleaning and Conditioning
