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Car Detailing Business Plan Template [Updated 2022]

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II. Company Overview


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name], located at [insert location here], is a new, upscale car detailing business that provides car detailing services to the local community. It is the only car detailing business in the area that provides a full array of detailing services, including car maintenance, washing and detailing. [Company Name] also sells high-quality and eco-friendly cleaning and maintenance products for customers to purchase.

[Company Name]’s employees are skilled and trained to provide the utmost care to its customers and their vehicles. They are known for their attention to detail and speedy work.

[Company Name] also uses non-toxic, eco-friendly, fragrance-free cleaning solutions with minimal water consumption for the services provided.

[Company Name]’s History

[Founder’s Name] is an entrepreneur with a passion for automobiles. [Company Name] is dedicated to becoming the premier car detailing company in [Location]. [Founder’s Name] moved to [Location] and noticed that although a majority of the residents have cars, there seems to be a lack of car detailing providers in the area. Upon surveying the local customer base and finding the potential of the business, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

Since incorporation, the company has achieved the following milestones:

  • Developed the company’s name, logo, and website
  • Deployed marketing strategies
  • Determined equipment and inventory requirements
  • Began recruiting key employees with experience in the car detailing industry

[Company Name]’s Services

The Company provides the following car detailing services:

Exterior Car and Truck Detailing Services

  • Exterior wash and dry
  • Paint Touch-ups
  • Polishing
  • Sealing and Waxing

Interior Car Detailing Services

  • Vacuuming
  • Carpet Cleaning
  • Steam Cleaning
  • Glass Cleaning
  • Leather Trim Cleaning and Conditioning
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