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Car Detailing Business Plan Template [Updated 2022]

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III. Industry Analysis


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The Car Wash & Auto Detailing industry’s revenue is estimated to be $13.1 billion. The industry saw profit increase in companies diversifying their offerings to build a stronger customer base, implementing value-added services such as interior cleaning, waxing, and rim shining, etc., in addition to their basic packages. Additionally, a rise in per capita disposable income will increase consumers’ propensity to spend on discretionary services such as car detailing, boosting revenue growth. In 2021, per capita disposable income is expected to rise, presenting an opportunity for the industry.

Furthermore, eco-friendly or waterless detailing services are popular because customers are aware of the negative effects of wasting too much water and using chemicals, and 35% of consumers are willing to pay significantly more for eco-friendly services.

The automotive industry as a whole is going through digitalization and a significant increase in technology adoption. On-demand mobile detailing apps for consumers are also on the rise. The broader economic landscape boded well for industry growth, with not only more vehicles joining the road but also individuals driving personal vehicles more frequently, leading to further growth in the car detailing industry.

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