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Bookstore Business Plan Template [2020 Updated]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the residents of [company location] and the immediately surrounding areas.

The area residents we serve are affluent and are expected spend more on books per capita than the national averages.

The precise demographics of the town in which our retail location resides is as follows:

 Omaha
Total Population426,835
Square Miles6.89
Population Density3,789.20
Population Male48.04%
Population Female51.96%
Target Population by Age Group
Age 0 to 58.40%
Age 6 to 118.45%
Age 12 to 178.06%
Age 18 to 2411.87%
Age 25 to 3414.70%
Age 35 to 4412.15%
Age 45 to 5413.54%
Age 55 to 6411.82%
Target Population by Income
Income $50,000 to $74,99911.16%
Income $75,000 to $99,99910.91%
Income $100,000 to $124,9999.07%
Income $125,000 to $149,9999.95%
Income $150,000 to $199,99912.20%
Income $200,000 andOver32.48%

Customer Segmentation

We will primarily target the following three customer segments:

  1. Wealthy Parents
  2. Twenty and Thirty-Something
  3. Grandparents

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