You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The Marketing Plan describes the type of brand [Company Name] seeks to create and the Company’s planned promotions and pricing strategies.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Offering personalized, curated book selections in an intimate environment
- Rotating books to always offer the latest selections
- Providing excellent customer service
[Company Name] expects its target market to be individuals living within a 10-mile radius of its store. The Company’s promotions strategy to reach these individuals includes:
[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will offer discounts and/or provide other inducements for people to visit the store.
We will contact all local and area newspapers and television stations and send them a press release describing the opening and unique value proposition of [Company Name].
[Company Name] will initially advertise in local newspapers and sponsor community events in order to gain awareness.
Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new events, products, and more.
Before opening the store, [Company Name] will organize pre-opening events designed for local merchants and press contacts to create buzz and awareness for [Company Name].
[Company Name] pricing will be appropriate for the high quality and level of service associated with the store. Pricing will be on par with Barnes and Noble.