II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name]is a new, independent book store focused staff-curated book selections. The cozy bookstore offers a book club, author events and children’s story hour.
[Company Name] was founded by [Founder’s Name]. While [Founder’s Name] has been in the book business for some time, it was in [month, date] that he decided to launch [Company Name]. Specifically, during this time, [Founder] took a trip to Fort Lauderdale, FL. During his trip, [Founder’s Name] frequented an independently-owned book store that enjoyed tremendous success. After several discussions with the owner of the store, [Founder’s Name] clearly understood that a similar business would enjoy significant success in his hometown.
Specifically the customer demographics and competitive situations in the Fort Lauderdale location and in [insert location here] were so similar that he knew it would work. Furthermore, after surveying the local population, this theory was proven.
[Company Name]’s History
Upon returning from Fort Lauderdale and surveying the local customer base, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].
[Founder’s Name] has selected three initial locations and is currently undergoing due diligence on each property and the local market to assess which will be the most desirable location for the store.
Since incorporation, the company has achieved the following milestones:
- Developed the company’s name, logo and website located at www…
- Determined the list of products to be offered
- Determined equipment and inventory requirements
- Identified 20 potential suppliers and received preliminary interest from them
[Company Name]’s Products
Below is [Company Name]’s initial list or product categories:
- Children’s Books
- Modern Fiction Books
- Historical Fiction Books
- True Crime Books
- Foreign Language Books
- Self-Help Books
- History & Art Books
The store will offer free gift wrapping service and sell gift certificates in any amount desired. Transactions will be completed by skilled salespeople on the floor of the store, who will offer a high level of customer service and develop ongoing relationships with customers.
[Company Name] will develop a 5,000 square foot store whose key elements will include the following:
• Main Bookstore
• Reading Nook
• Storage Room
• Check-Out Counter
Below please find a rough sketch of the floor plan:
The retail location has 20 dedicated parking spots which should suffice even in peak hours.
[Company Name] plans to be open 7 days a week, from 10 AM to 7 PM. As demand dictates, we may extend or reduce our hours.