III. Industry Analysis
[Company Name] directly or indirectly competes with all book stores nearby our store. Competition will come from department stores, specialty children’s stores, and discount mass retail stores. Direct competition will come from companies offering book selections similar to [Company Name].
Over the next five years, industry revenue is projected to increase an annualized 2% to $16.5 billion.
Key industry drivers include an increase in disposable income, leisure time and the increase in self-publishers.