V. Competitive Analysis
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Direct & Indirect Competitors
The following establishments are located within 10 miles of our location and will provide either direct or indirect competition:
Melody Hall
Melody Hall offers an elegant experience that its clients and guests will never forget. With a three-story high building that offers five different halls, clients will have no problem creating the perfect event with Melody. Melody is well known for its commitment to service and doing everything possible to ensure each event goes without a hitch. Melody’s popularity and close location make it a tough competitor for our target market.
City Banquets
City Banquets specializes in providing a warm, comfortable, and cozy atmosphere for their clients’ special events. Their company offers over 50 years of “all about you” service. The venue is a spacious, yet intimate banquet facility with seating for up to 300 people. Their carpeted ballroom with a hardwood dance floor offers an ambiance that assures their clients and guests of an unforgettable evening. They offer a variety of amenities and personalization options to make each event customized. The elegance of their hall and the ease with which they customize each event have made City Banquets one of the most popular banquet halls in the region.
The Grand Hill Ballroom
From its unrivaled setting to its renowned amenities and impeccable service, The Grand Hill Ballroom offers an unequaled locale for extraordinary weddings and superlative special events. Their friendly, experienced wedding specialists create one-of-a-kind events that complement each client’s personal style, fit within their budget, and leave them with memories that will last a lifetime. The Grand Hill Ballroom is one of the most popular banquet halls for wedding receptions and will be a strong competitor for our clients who are planning weddings.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Location: [Company Name]’s location in the downtown area, gives the best access to the airport, corporate centers, schools, offices, and high-end residences. The company also offers adequate parking making it a very accessible venue for event attendees.
- Management: Our management team has years of business and marketing experience that allows us to market and serve clients in the same manner as our most sophisticated competitors.
- Relationships: Having visited the community for a number of years, [Founder’s Name] knows all of the local leaders, newspapers, and other influences. As such, it will be relatively easy for us to build the brand and awareness of the venue.
