VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the company’s unique value proposition:
- Offering an elegant and modern hall for formal gatherings
- Offering a central location in the downtown area
- Providing excellent customer service
Promotions Strategy
The company’s promotions strategy to reach its target market includes the following:
Phone Prospecting
[Company Name] will assign salespeople to contact local businesses and individuals who are in the market to rent out a banquet hall for their events.
Public Relations
We will contact all local and regional area newspapers and television stations to tell them about the banquet hall opening and the unique value proposition of [Company Name].
Social Media
[Company Name] will be active on social media and use targeted social media advertising to attract its most likely clients. The company will post frequently upcoming specials and events.
Website
[Company Name] will have an informative and attractive website that will feature professional photos of the hall, our services, and contact information. It will also use SEO to constantly stay at the top of search engines for anyone searching for banquet halls near them.
Pre-Opening Events
Before opening the hall, [Company Name] will organize pre-opening events designed for prospective clients and press contacts. These events will create buzz and awareness for [Company Name] in the area.
Billboard
[Company Name] will have a billboard in an area of town at a busy intersection where thousands of cars and pedestrians pass daily. The billboard will have an eye-catching picture of its hall that will grab the attention of passersby.
Pricing Strategy
[Company Name]’s pricing will fluctuate based on the season and booking percentages using a computerized yield management system. However, pricing will always be above market since we offer premium services to our clients.
