IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the affluent businesses and residents of [Location] and its immediate surrounding area.
Customer Segmentation
We will primarily target the following three client segments:
- Affluent residents: Our large and grand hall will host extravagant events, so we expect most of our clients to be affluent in order to afford our fees and the costs of running these events.
- Engaged couples: Our elegant and modern decor will make our hall the perfect place for a modern wedding reception. This will attract engaged couples from numerous markets.
- Large organizations: Our large hall will attract local businesses who need a banquet hall to host large parties and gatherings.
