V. Competitive Analysis
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Direct & Indirect Competitors
The following businesses are located within a 5 mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Eyelash Studio
Eyelash Studio is a leader in lash extension application. Our lash stylists come to the plate with backgrounds in esthetics and/or make-up artistry, they are not only required to take training with recognized global leaders in lash extensions such as Xtreme Lashes but they work directly with our eyelash specialist under an intensive apprenticeship for many months before becoming a full time stylist.
Services include: Lash Extensions, Makeup, Micropigmentation and Brow Bar.
Lily Lash
Lily Lash is Victoria’s first dedicated eyelash extension studio. The Lily Lash expert lash technicians provide lash/lifestyle evaluations to determine the most flattering and practical look for each individual. Lily Lash offers private treatment rooms, exceptional hygiene practices and medical-grade adhesive. The technicians work to put as many lash extension on as possible in the appointment time, which averages between 40 and 70 extensions per eye.
Services include: Full set of lash extensions and Fill of existing extensions
Eyelash Mode
Established in 2006, Eyelash Mode is a locally owned and operated full service salon that offers a complete nail salon, waxing bar, Lash Lounge, Skin and Body Care Centre, and more. The Eyelash Mode offering that is in direct competition is the Lash Lounge. The Lash Lounge features a semi-private treatment area where the lash-ticians offer pre-application consultations, and lash extensions.
Lash Lounge services include: Lash Extensions, Lash Fill, Lash Removal, Lash Tint and Brow Tint
Competitive Pricing
| Eyelash Studio | Lily Lash | Eyelash Mode | |
|---|---|---|---|
| Eyelash extensions | $40 | $50 | $70 |
| Brow Tint | $35 | $45 | $50 |
| Lash Tint | $25 | $35 | $40 |
| Shaping | $35 | $45 | $40 |
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Location: [Company Name]’s location is near the center of town, giving us access to commuters going to and leaving the train station, local office workers, and passersby shopping in the city. We also offer adequate parking making it easy for customers to patronize us.
- Great service at an affordable price: The complete array of eyelash extension products and services offered by [Company Name] nearly equals the most premium positioned competitor, [Competitor name]. However, [Company Name] will offer these services at a much more affordable price.
- Management: Our management team has years of business and marketing experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.
- Relationships: Having lived in the community for 25 years, [Founder’s Name] knows all of the local leaders, newspapers and other influences. As such, it will be relatively easy for [Company Name] to build brand awareness and an initial customer base.
