VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Offering five-star spaces and services
- Offering a central location in the downtown area
- Providing excellent customer service
- Providing high quality equipment
Promotions Strategy
The Company’s promotions strategy to reach its target market are the following:
Phone Prospecting
[Company Name] will assign salespeople to contact area businesses to see if they can host their upcoming events.
Public Relations
We will contact all local and regional area newspapers and television stations to tell them about the wedding venue opening and unique value proposition of [Company Name].
Pre-Opening Events
Before opening, [Company Name] will organize pre-opening events designed for prospective customers and press contacts that will create buzz and awareness for [Company Name].
Community Events/Organizations
[Company name] will promote itself by distributing marketing materials and participating in local community events, such as trade shows, festivals, and sporting events.
Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to tell local residents, businesses and past customers about promotions and events.
