V. Competitive Analysis
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Direct Competitors
Vintage Weddings
Established in 2010, Vintage Weddings is a full service, luxury wedding and event planning, coordination and design company. Located in Austin, TX, the company offers its services for any location. It specializes in events that are personal and intimate, no matter the guest count, and is known for an aesthetic that is classically timeless yet charmingly modern. Vintage Weddings strives to provide top quality wedding services at affordable prices to meet clients’ unique needs throughout the entire engagement and wedding process.
Waterfront Events
The Waterfront Event Center is a multi-purpose event venue ideal for weddings, corporate events, private gatherings, and more. The event center features a beautiful ceremony area with sunset views overlooking the lake, as well as two restaurants on site and lodging at the resort. The facilities accommodate 400 guests, and has catering staff onsite.
Wedding rentals include full set up and tear down of the venue’s equipment; tables, chairs, linens, candles; dance floor and other set décor; AV equipment; event planning and day-of event coordination.
Roof Top Ballroom
The Roof Top Ballroom is an entertainment and event venue in the heart of Okoboji & the Iowa Great Lakes. The venue consists of 9,000 square feet, and has a seating capacity of 500. Rental of the venue includes tables, chairs, full-service bar, and bartenders. Pricing is available by private consultation only.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Location: [Company Name]’s location in the downtown area, gives the best access to the airport, corporate centers, schools, offices, and high-end residences. The Company also offers adequate parking making it a very accessible venue for event attendees.
- Business Amenities: The rooms we offer are complete with equipment needed for hosting events from sounds and lightings to activity spaces, wi-fi connectivity, and lounge areas.
- Management: Our management team has years of business and marketing experience that allows us to market and serve customers in the same manner as our most sophisticated competitors.
- Relationships: Having lived in the community for a number of years, [Founder’s Name] knows all of the local leaders, newspapers and other influences. As such, it will be relatively easy for us to build the brand and awareness of the hotel.
