IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the businesses and residents of [Insert location] and its immediate surrounding area. The market we serve is value-conscious and has a desire for beautiful, fully-equipped facilities for wedding and events.
The precise demographics of the town in which our location resides is as follows:
|Target Population by Age Group|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%||6.00%|
|Income $75,000 to $99,999||10.91%||4.41%|
|Income $100,000 to $124,999||9.07%||6.40%|
|Income $125,000 to $149,999||9.95%||8.02%|
|Income $150,000 to $199,999||12.20%||11.11%|
|Income $200,000 and Over||32.48%||54.99%|
The company targets the following customer segments:
- Couples: These are couples looking for the perfect venue for their dream wedding.
- Families: Comprises of households that have parties and events for various celebrations, such as birthdays, anniversaries and graduations.
- Event organizers: Includes individuals and businesses whose clients are constantly looking for event venues.
- Corporate market: Businesses that hold events each year and are in need of venues for meetings and events.