I. Executive Summary
This Section's Contents
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Business Overview
[Company name] is a large wedding venue in [Location] that offers a variety of rooms and outdoor spaces available for rent for all kinds of weddings, from an intimate wedding to a grandiose celebration of up to 300 guests. Strategically located at the center of the city, it offers easy accessibility to its clients and guests. Each space in [Company name] is well-appointed and equipped with technology, lights and a sound system.
[Company name] aims to give its clients a beautiful venue that offers a variety of amenities and services at reasonable rates. [Company name] is also well-connected with all of the city’s major suppliers and vendors, helping its clients easily access the best flowers, linens, entertainment and more.
Products Served
[Company Name] will be able to provide the following amenities to its clients:
- Intimate party room – Space that can hold 20-50 people
- Ballroom – Fully-equipped room that holds a maximum capacity of 150 people
- Outdoor garden – Open, grassy area that holds outdoor weddings, up to 300 people
- Church – Traditional space that holds up to 200 people
Customer Focus
[Company Name] will primarily serve the residents who live within the city. The demographics of these customers are as follows:
- 430,520 residents
- 21,540 businesses
- Average income of $59,500
- 40.3% married
- 50% in Mgt./Professional occupations
- Median age: 33 years
Management Team
[Company Name] is led by [Founder’s Name] who has been in the event management industry for 20 years.
While [Founder] has never started a wedding venue business before, she has worked as an event organizer for years where she has had hands-on experience with venue management. As such [Founder] has in-depth knowledge of the operations and the management of wedding venues and events.
[Founder] graduated from the University of ABC where she majored in Hotel and Restaurant Management.
Success Factors
[Company Name] is uniquely qualified to succeed for the following reasons:
- There is currently no high-quality wedding venue in the community we are entering.
- We have determined that the demographics of our target location consists of young unmarried individuals who foresee themselves to be married in the future.
- Our location is central to downtown, the airport, and the city’s business district.
- The management team has a track record of success in the event management industry.
Financial Highlights
[Company Name] is seeking a total funding of $300,000 to launch the wedding venue. The capital will be used for funding capital expenditures, manpower costs, marketing expenses and working capital.
Specifically, these funds will be used as follows:
- Event venue design/build: approximately $250,000
- Working capital: approximately $50,000 to pay for Marketing, salaries, and lease costs until [Company Name] reaches break-even
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|
| Revenue | $738,000 | $1,716,272 | $2,007,297 | $2,331,125 | $2,694,524 |
| Total Expenses | $639,595 | $1,021,515 | $1,110,127 | $1,190,308 | $1,273,715 |
| EBITDA | $98,405 | $694,757 | $897,169 | $1,140,817 | $1,420,809 |
| Depreciation | $16,560 | $16,560 | $16,560 | $16,560 | $16,560 |
| EBIT | $81,845 | $678,197 | $880,609 | $1,124,257 | $1,404,249 |
| Interest | $18,554 | $16,235 | $13,916 | $11,596 | $9,277 |
| Pre Tax Income | $63,291 | $661,962 | $866,694 | $1,112,661 | $1,394,972 |
| Income Tax Expense | $22,152 | $231,687 | $303,343 | $389,431 | $488,240 |
| Net Income | $41,139 | $430,276 | $563,351 | $723,230 | $906,732 |
