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Wedding Venue Business Plan Template [Updated 2021]

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I. Executive Summary


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company name] is a large wedding venue in [Location] that offers a variety of rooms and outdoor spaces available for rent for all kinds of weddings, from an intimate wedding to a grandiose celebration of up to 300 guests. Strategically located at the center of the city, it offers easy accessibility to its clients and guests. Each space in [Company name] is well-appointed and equipped with technology, lights and a sound system.

[Company name] aims to give its clients a beautiful venue that offers a variety of amenities and services at reasonable rates. [Company name] is also well-connected with all of the city’s major suppliers and vendors, helping its clients easily access the best flowers, linens, entertainment and more.

Products Served

[Company Name] will be able to provide the following amenities to its clients:

  • Intimate party room – Space that can hold 20-50 people
  • Ballroom – Fully-equipped room that holds a maximum capacity of 150 people
  • Outdoor garden – Open, grassy area that holds outdoor weddings, up to 300 people
  • Church – Traditional space that holds up to 200 people

Customer Focus

[Company Name] will primarily serve the residents who live within the city. The demographics of these customers are as follows:

  • 430,520 residents
  • 21,540 businesses
  • Average income of $59,500
  • 40.3% married
  • 50% in Mgt./Professional occupations
  • Median age: 33 years

Management Team

[Company Name] is led by [Founder’s Name] who has been in the event management industry for 20 years.

While [Founder] has never started a wedding venue business before, she has worked as an event organizer for years where she has had hands-on experience with venue management. As such [Founder] has in-depth knowledge of the operations and the management of wedding venues and events.

[Founder] graduated from the University of ABC where she majored in Hotel and Restaurant Management.

Success Factors

[Company Name] is uniquely qualified to succeed for the following reasons:

  • There is currently no high-quality wedding venue in the community we are entering.
  • We have determined that the demographics of our target location consists of young unmarried individuals who foresee themselves to be married in the future.
  • Our location is central to downtown, the airport, and the city’s business district.
  • The management team has a track record of success in the event management industry.

Financial Highlights

[Company Name] is seeking a total funding of $300,000 to launch the wedding venue. The capital will be used for funding capital expenditures, manpower costs, marketing expenses and working capital.

Specifically, these funds will be used as follows:

  • Event venue design/build: approximately $250,000
  • Working capital: approximately $50,000 to pay for Marketing, salaries, and lease costs until [Company Name] reaches break-even
 Year 1Year 2Year 3Year 4Year 5
Revenue$738,000 $1,716,272 $2,007,297 $2,331,125 $2,694,524
Total Expenses$639,595 $1,021,515 $1,110,127 $1,190,308 $1,273,715
EBITDA$98,405 $694,757 $897,169 $1,140,817 $1,420,809
Depreciation$16,560 $16,560 $16,560 $16,560 $16,560
EBIT$81,845 $678,197 $880,609 $1,124,257 $1,404,249
Interest$18,554 $16,235 $13,916 $11,596 $9,277
Pre Tax Income$63,291 $661,962 $866,694 $1,112,661 $1,394,972
Income Tax Expense$22,152 $231,687 $303,343 $389,431 $488,240
Net Income$41,139 $430,276 $563,351 $723,230 $906,732
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