V. Competitive Analysis
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Direct & Indirect Competitors
The following businesses are located within a 5 mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Northern Healthcare Medical Group
Northern Healthcare Medical Group provides a multidisciplinary primary care approach involving physicians, physician assistants, and nurse practitioners. They provide personalized care in a number of areas including general wellness and preventive care, as well as sports physicals, immunizations, and acute injury evaluation and treatment. It offers convenient appointment times and extended hours.
One Care is a walk-in service where providers can treat all of the same conditions treated at an urgent care, but at a lower cost. Patients pay the same co-pay for a One Care visit as they pay to see their primary care provider.
Patients are seen by providers in order of greatest need. Same-day appointments will be on a walk-in basis only and not scheduled.
The facility also offers imaging and laboratory services on-site allowing One Care providers access to these services to effectively and efficiently treat patients.
Established in 1949, Swift Care offers convenient walk-in medical clinics with licensed medical providers who are available during extended hours 365 days a year to treat any non-life-threatening illness or injury that needs immediate attention. The clinic prides itself on providing the highest level of care from all of the providers every step of the visit, from reception to recovery.
Swift Care provides medical treatments illnesses, immunizations, x-rays, physicals, injuries, occupational medicine, pediatrics, and STI & lab testing.
Competitor pricing is highly variable depending on the service provided and healthcare coverage.
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Location: [Company Name]’s location is near the center of town. It’s visible from the street with many people walking to and from work on a daily basis; giving them a direct look at our clinic, most of which are part of our target market.
- Patient oriented service: [Company Name] will have a staff that prioritizes the needs of the patients and provides rapid service.
- Management: [Founder’s Name] has a genuine passion to want to help the community and because of his previous experience, he is fully equipped and over-qualified to open this practice. His unique qualifications will serve customers in a much more sophisticated manner than [Company Name’s] competitors.
- Relationships: Having lived in the community for 25 years, [Founder’s Name] knows many of the local leaders, newspapers and other influences. Furthermore, he will be able to draw from his ties to the community in order to build up a heavy asset base in a short amount of time.