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Urgent Care Business Plan Template [Updated 2022]

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IV. Customer Analysis


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Demographic Profile of Target Market

[Company Name] will serve the residents of [company location] and the immediately surrounding areas as well as those who work in [company location].

The area we serve is populated mostly by the working middle class and low income families; as a result, they are in need of the services that we offer, and are looking for accessible medical care.

The precise demographics of the town in which our company will cater is as follows:

 RiverdaleSanta Cruz
Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 54-603.68%3.52%
Age 60-695.22%4.50%
Age 70-8013.80%13.91%
Age 81 and older18.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

Our clinic is an urgent care facility, and will treat patients of all ages, incomes, physical abilities, races, and ethnicities. As such, there is no need to create marketing materials targeted at only one or two of these groups, as injuries and illnesses similarly affect all demographics.

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