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Urgent Care Business Plan Template [Updated 2022]

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I. Executive Summary


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company Name] is an urgent care center located in [Location]. It started with the goal of providing treatment for those requiring immediate care, especially for those members of the community with low to moderate income. We offer treatment for illnesses and injuries requiring immediate care, that are not serious enough to warrant emergency room care.

Our medical practitioners and supporting staff are well-trained and experienced in providing urgent care services. We serve our patients not just with our knowledge and skills but also with our hearts.

Products Served

[Company Name] will focus on providing urgent care services to every member of the family from infants to adults. Our services range from treatment of minor traumas such as broken bones and lacerations, and x-ray services, to lab testing, and diagnosis of general symptoms.

Customer Focus

[Company Name] will primarily serve the community within a 20 mile radius of our location. The demographics of these customers are as follows:

  • Families and residents of the area
  • Working individuals, including low-income workers
  • Business establishments near our location that offer health benefits to their employees

The [Company Name] focuses on giving the local community access to high quality urgent care services. In order to achieve this goal, [Company Name] will build relationships within the residential and business communities.

Management Team

[Company Name]’s most valuable asset is the expertise and experience of its founder, [full name]. [First name] has held an emergency medicine certification for 20 years now. He spent the most recent portion of his career working in [Hospital Name]’s ER. [Founder’s name] will be responsible for efficient and effective care and treatment of sick and injured patients and creating a viable and profitable business medical practice.

[Company name] will also employ nurses, expert medical staff, and administrative assistants that also have a passion for healthcare.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

People-Focused-It is a company that is focused on effectively treating patients, with minimal wait times. [Company Name] will provide all services in-house for diagnosing and treating injuries and illnesses, and it will implement an aggressive and accurate follow-up system to remind patients about any necessary follow up treatment. This will help the company build a strong relationship with the community, earning their trust and loyalty.

Staff and Office Organization-[Company Name] recognizes that the office staff is as crucial, if not more so, as the physician(s) in the success of the business. It aims to employ detail-oriented staff and create a streamlined office system to minimize patients’ waiting time and maximize the clinic’s potential.

Financial Highlights

[Company Name] is seeking a total funding of $300,000 of debt capital to open its clinic. The capital will be used for funding capital expenditures and location build-out, acquiring basic medical supplies and equipment, hiring initial employees, marketing expenses and working capital.

Specifically, these funds will be used as follows:

  • Clinic design/build: $60,000
  • Medical Supplies and Equipment: $130,000
  • Working capital: $110,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Topline projections over the next years are as follows:

Financial SummaryYear 1Year 2Year 3Year 4Year 5
Revenue$965,742 $1,878,611 $2,718,300 $3,477,900 $4,285,228
Total Expenses$390,241 $630,018 $931,935 $1,171,906 $1,429,992
EBITDA$575,501 $1,248,593 $1,786,365 $2,305,994 $2,855,237
Depreciation$8,720 $8,720 $8,720 $8,720 $8,720
EBIT$566,781 $1,239,873 $1,777,645 $2,297,274 $2,846,517
Interest$5,077 $4,442 $3,807 $3,173 $2,538
PreTax Income$561,705 $1,235,431 $1,773,838 $2,294,101 $2,843,978
Income Tax Expense$196,597 $432,401 $620,843 $802,935 $995,392
Net Income$365,108 $803,030 $1,152,995 $1,491,166 $1,848,586
Net Profit Margin38%43%42%43%43%

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