Trucking Business Plan Template [Updated 2024]

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VI. Marketing Plan

You can download our Trucking Business Plan Template (including a full, customizable financial model) to your computer here.

The [Company Name] Brand

The [Company Name] brand will focus on the Company’s unique value proposition:

  • Client-focused trucking services, that treat each client individually and get the job done right the first time
  • Service built on long-term relationships
  • Thorough knowledge of our clients and their varying needs

Promotions Strategy

[Company Name] expects its target market to be individuals working and/or living within [state]. [The Company’s] promotions strategy to reach these individuals includes:

[Company name] will announce its product launching several weeks in advance through publicity pieces in multiple newspapers and publications. Regular advertisements will run to maintain exposure to relevant markets.

Commuter Advertising
We will drive attention toward [Company name] by renting billboard ad spaces along routes or highways that hold heavy traffic. Advertising on heavily traveled commute routes are an opportunity to alert large numbers of businesses of our opening.

Client Referral Programs
[Company name] will create an aggressive client referral program that gives discounts to existing clients for every successful referral.

Direct Mail
[Company Name] will blanket businesses with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other enticements for people to use our services.

Online Marketing
[Company Name] will maintain a website and publish an update on on-going promotions, discounts and new feature upgrades on our fleet of trucks. It will invest resources in two forms of geographically-focused internet promotion—organic search engine optimization and pay-per-click advertising. The Company will develop its website in such a manner as to direct as much traffic from search engines as possible. Additionally, it will use highly-focused, specific keywords to draw traffic to its website.

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