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Trucking Business Plan Template [2021 Updated]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will primarily serve businesses within the U.S. that may need local and long distance transportation services for their products or supplies.

The business breakdown in the U.S. is as follows:

 All establishments
Total for all sectors7,860,674
Agriculture, forestry, fishing and hunting23,363
Mining, quarrying, and oil and gas extraction25,732
Utilities18,965
Construction715,641
Manufacturing290,936
Wholesale trade409,656
Retail trade1,064,449
Transportation and warehousing237,308
Information153,934
Finance and insurance478,224
Real estate and rental and leasing406,568
Professional, scientific, and technical services914,718
Management of companies and enterprises56,363
Administrative and support and waste management and remediation services419,844
Educational services105,173
Health care and social assistance897,635
Arts, entertainment, and recreation143,396
Accommodation and food services726,167
Other services (except public administration)764,840
Industries not classified7,762

Customer Segmentation

We will primarily target the following customer segments:

  • Manufacturing businesses are currently among the fast growing sectors in the U.S.. This means that the need for trucking services is increasing to assure speedy transactions between businesses.
  • Wholesale Businesses- With the increase in manufacturing, wholesale businesses need reliable transportation to get goods downstream.
  • Retail businesses- Retail sales are booming in the U.S. This sector requires reliable transportation to get the goods they need so they can consistently deliver products to consumers
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