IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will primarily serve businesses within the U.S. that may need local and long distance transportation services for their products or supplies.
The business breakdown in the U.S. is as follows:
|Total for all sectors||7,860,674|
|Agriculture, forestry, fishing and hunting||23,363|
|Mining, quarrying, and oil and gas extraction||25,732|
|Transportation and warehousing||237,308|
|Finance and insurance||478,224|
|Real estate and rental and leasing||406,568|
|Professional, scientific, and technical services||914,718|
|Management of companies and enterprises||56,363|
|Administrative and support and waste management and remediation services||419,844|
|Health care and social assistance||897,635|
|Arts, entertainment, and recreation||143,396|
|Accommodation and food services||726,167|
|Other services (except public administration)||764,840|
|Industries not classified||7,762|
We will primarily target the following customer segments:
- Manufacturing businesses are currently among the fast growing sectors in the U.S.. This means that the need for trucking services is increasing to assure speedy transactions between businesses.
- Wholesale Businesses- With the increase in manufacturing, wholesale businesses need reliable transportation to get goods downstream.
- Retail businesses- Retail sales are booming in the U.S. This sector requires reliable transportation to get the goods they need so they can consistently deliver products to consumers