VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Offering secured and insured storage units of various sizes to accommodate a variety of residential and commercial storage needs
- Offering a convenient location that offers 24/7 access to unit lessees
- Providing excellent customer service
Promotions Strategy
[Company Name] expects its target market to be residents and business owners working and/or living within a 10-mile radius of the facility. The Company’s promotions strategy to reach these individuals includes:
Direct Mail
[Company Name] will blanket neighborhoods surrounding its location with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts, and/or provide other inducements for people to utilize the storage facility.
Public Relations
We will contact all local and area newspapers and television stations to tell them about the opening and unique value proposition of [Company Name].
Internet
[Company Name] will invest resources in organic search engine optimization. The Company will develop its website in such a manner as to direct as much traffic from search engines as possible. Additionally, it will use highly-focused, specific keywords to draw traffic to its website, where potential clients will find a content-rich site that presents [Company Name] as the safe and convenient self-storage facility that it is.
Advertising
[Company Name] will initially advertise in local newspapers and sponsor community events in order to gain awareness.
Referrals
[Company Name] understands that the best promotion comes from satisfied customers. The Company will encourage its clients to refer their friends and neighbors and will reward clients with discounts for these referrals. This strategy will increase in effectiveness after the business has already been established.
Pricing Strategy
[Company Name]’s pricing will be competitive with [Competitor]. Short-term customers will receive our normal pricing structure for each storage unit. However, customers in need of long-term storage will be offered a discount for prepaid fees.
