Self Storage Business Plan Template [Updated 2024]

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V. Competitive Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

Westerville Toy Storage

Hours:
Monday – Saturday: 9:00 am – 5:00 pm

Westerville Toy Storage is a locally owned and operated full-service self-storage facility. They offer drive up storage, climate-controlled storage, boat storage, RV storage, boxes and moving supplies, as well as U-Haul trucks and trailers.

Customers may also book a truck or trailer for either a local or cross country move. The company is a U-Haul neighborhood dealer.

Eduardo’s Boat and RV Storage

Hours:
Open 24/7

Eduardo’s Boat and RV Storage is a locally owned and operated self-storage facility. The company distinguishes itself from the competition by offering affordable pricing and 24/7 access to their boat or RV. They are a secure storage facility that offers an electronic gate, new fencing, security cameras, 24-hour access, and an on-site dump station.

Done Right RV Self Storage

Hours:
Accessible 24/7

Done Right RV Self Storage offers outdoor storage for RVs, boats, trailers, and other vehicles; as well as indoor storage for non-vehicle needs. It also offers a broad range of amenities, including a dump site, free air and firewood, well-lit grounds, and system of high-tech security cameras. The property is fenced and accessible through a computerized security gate.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Location: [Company Name]’s storage facility provides the much-needed additional storage for businesses and residents in [location]. We are centrally located, and accessible 24/7, which increases safety and convenience for customers.
  • Client-oriented service: [Company Name] will have a full-time customer service manager to keep in contact with clients and answer their everyday questions.
  • Management: [Founder’s Name] has been extremely successful working in the moving & storage industry and will be able to use his previous experience to provide the best sales and customer service experience.
  • Relationships: Having lived in the community for [x] years, [Founder’s Name] knows many of the local leaders, business owners and other media influencers within [location]. With his [x] years of experience and good relationships with business leaders in the area, he is well-connected to develop a strong initial client base
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