IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will primarily serve residents and small businesses in [location] that may need short- or long-term storage services for their personal belongings or business products.
The population and business breakdown in the U.S. is as follows:
| Total | Male | Female | |
|---|---|---|---|
| Total population | 314,107,084 | 154,515,159 | 159,591,925 |
| AGE | |||
| 30 to 34 years | 6.60% | 6.80% | 6.50% |
| 35 to 39 years | 6.30% | 6.40% | 6.20% |
| 40 to 44 years | 6.70% | 6.70% | 6.60% |
| 45 to 49 years | 6.90% | 7.00% | 6.90% |
| All establishments | |
|---|---|
| Total for all sectors | 7,860,674 |
| Agriculture, forestry, fishing and hunting | 23,363 |
| Mining, quarrying, and oil and gas extraction | 25,732 |
| Utilities | 18,965 |
| Construction | 715,641 |
| Manufacturing | 290,936 |
| Wholesale trade | 409,656 |
| Retail trade | 1,064,449 |
| Transportation and warehousing | 237,308 |
| Information | 153,934 |
| Finance and insurance | 478,224 |
| Real estate and rental and leasing | 406,568 |
| Professional, scientific, and technical services | 914,718 |
| Management of companies and enterprises | 56,363 |
| Administrative and support and waste management and remediation services | 419,844 |
| Educational services | 105,173 |
| Health care and social assistance | 897,635 |
| Arts, entertainment, and recreation | 143,396 |
| Accommodation and food services | 726,167 |
| Other services (except public administration) | 764,840 |
| Industries not classified | 7,762 |
Customer Segmentation
We will primarily target the following customer segments:
- Small business owners who work out of their home and need more room for the storage of their products.
- Residents in need of temporary storage during a period of transition.
- Residents in need of long-term storage for personal belongings.
