IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will primarily serve residents and small businesses in [location] that may need short- or long-term storage services for their personal belongings or business products.
The population and business breakdown in the U.S. is as follows:
|30 to 34 years||6.60%||6.80%||6.50%|
|35 to 39 years||6.30%||6.40%||6.20%|
|40 to 44 years||6.70%||6.70%||6.60%|
|45 to 49 years||6.90%||7.00%||6.90%|
|Total for all sectors||7,860,674|
|Agriculture, forestry, fishing and hunting||23,363|
|Mining, quarrying, and oil and gas extraction||25,732|
|Transportation and warehousing||237,308|
|Finance and insurance||478,224|
|Real estate and rental and leasing||406,568|
|Professional, scientific, and technical services||914,718|
|Management of companies and enterprises||56,363|
|Administrative and support and waste management and remediation services||419,844|
|Health care and social assistance||897,635|
|Arts, entertainment, and recreation||143,396|
|Accommodation and food services||726,167|
|Other services (except public administration)||764,840|
|Industries not classified||7,762|
We will primarily target the following customer segments:
- Small business owners who work out of their home and need more room for the storage of their products.
- Residents in need of temporary storage during a period of transition.
- Residents in need of long-term storage for personal belongings.