Self Storage Business Plan Template [Updated 2024]

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IV. Customer Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will primarily serve residents and small businesses in [location] that may need short- or long-term storage services for their personal belongings or business products.

The population and business breakdown in the U.S. is as follows:

Total population314,107,084154,515,159159,591,925
30 to 34 years6.60%6.80%6.50%
35 to 39 years6.30%6.40%6.20%
40 to 44 years6.70%6.70%6.60%
45 to 49 years6.90%7.00%6.90%

All establishments
Total for all sectors7,860,674
Agriculture, forestry, fishing and hunting23,363
Mining, quarrying, and oil and gas extraction25,732
Wholesale trade409,656
Retail trade1,064,449
Transportation and warehousing237,308
Finance and insurance478,224
Real estate and rental and leasing406,568
Professional, scientific, and technical services914,718
Management of companies and enterprises56,363
Administrative and support and waste management and remediation services419,844
Educational services105,173
Health care and social assistance897,635
Arts, entertainment, and recreation143,396
Accommodation and food services726,167
Other services (except public administration)764,840
Industries not classified7,762

Customer Segmentation

We will primarily target the following customer segments:

  • Small business owners who work out of their home and need more room for the storage of their products.
  • Residents in need of temporary storage during a period of transition.
  • Residents in need of long-term storage for personal belongings.
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