IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve homeowners, businesses, and real estate developers of [company location] and its surrounding areas.
The community of [company location] has a large number of aging homes and commercial buildings in need of roofing services. The company will also target real estate developers in the area. In addition to the older buildings, there is also a growing number of new homes and commercial properties being constructed that will need quality roof installations.
The Company will primarily target the following three customer segments:
- Homeowners: The area has an abundance of aging homes in need of roofing replacement, repairs, and maintenance. The area also has a large number of homeowners versus renters.
- Businesses: The area also has numerous commercial businesses operating in aging buildings in need of roofing replacement, repairs, and maintenance.
- Real Estate Developers: The Company will also target real estate developers who are in the business of developing new residential and commercial buildings. Real estate development firms, whether hired by individual clients or working on a group of properties prefer long-term relationships with quality roofing contractors who can work to a budget and schedule.