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Roofing Business Plan Template [Updated 2022]

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V. Competitive Analysis


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Direct & Indirect Competitors

The following roofing contractor companies do business within a 20-mile radius of [Company Name], thus providing either direct or indirect competition for customers:

Better Roof
Better Roof is a roofing company in [location]. In business for over 40 years, Better Roof focuses on roofing repairs and maintenance for residential homes with installation of new roofs as a secondary focus. The company has a good reputation among homeowners in the area.

Better Roof’s repair and maintenance services are generally for customers at the upper-end of the market, who choose to improve their current home either for sale or for their own purposes.

Happy House Roofing Solutions
Happy House Roofing Solutions is a roofing contractor for planned and existing residential properties. The company offers a wide range of roofing services from new installation to emergency repair and restoration. The company is a full-service roofing option for any residential property from single family homes to multi-family apartments and condominiums.

Clients are able to set up roofing consultations and schedule services through the company’s scheduling app. Each client is then matched with a highly rated roofing contractor experienced in the type of roofing service needed. Happy House Roofing Solutions works with a network of more than 500 roofing contractors to ensure there is always a highly qualified roofer available for every project.

Raise The Bar Roofing Co.
Raise The Bar Roofing Co. is a local roofing company that provides a variety of roofing services for both residential and commercial buildings. The company is mostly known for its reliable roofing installation process. The company has been in business for about ten years and has developed a large customer-base of real estate developers due to its focus on efficiency when installing roofs on new homes and commercial buildings.

While Raise The Bar Roofing Co. has a strong reputation for new installations, the company does not take on as many small maintenance or repair customers as competitors, preferring to stick with larger, more substantial projects.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. Those advantages include:

  • Product: [Company Name] not only provides an array of roofing services, but the company also offers multiple roofing product options to fit any client’s requirements, budget, and preferences. Roofing materials options include asphalt shingles, metal roofing, solar tiles, green roofs, slate, clay tiles, and more.
  • Customer-Focus: [Company Name] contractors provide the highest quality customer service focused on transparency, communication, and responsiveness throughout the roofing process from the initial inquiry to the follow up once the project is completed.
  • Management: [Founder’s Name] has been extremely successful working in the roofing industry and will be able to use his previous experience to make clients feel comfortable with the roofing process. His unique qualifications will serve customers in a much more sophisticated manner than many of [Company Name]’s competitors.
  • Relationships: Having lived in the community for 25 years, [Founder’s Name] knows many of the local leaders, real estate developers, and business owners. These relationships will help the company build a significant customer base.
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