V. Competitive Analysis
This Section's Contents
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Direct & Indirect Competitors
Chicken Coups
Chicken Coups is the largest poultry farm in the US. Its operations span all phases of poultry production, from making its own feed to distribution. The company offers good quality poultry products and meat. It has also kept abreast of trends in automation, which helps in improving its operations. Moreover, it is also known for its capability of delivering large orders in a short time.
Chicken Specialists
Chicken Specialists has been operating since 1995 and is a well-known company that provides quality poultry products with affordable pricing. It targets chain restaurants and large grocers, and maintains a distribution network that can serve customers throughout the region. However, Chicken Specialists does not maintain a cage-free facility.
Poultry Farmers USA
Poultry Farmers USA has been in business for the past [xx] years and enjoys great success. It is one of the best-known poultry producers in the state. It is known for cage-free production, and caters to specialty grocers and upscale food service establishments. However, these products also come with a premium price tag.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Management: The Company’s management team has xx years of business experience that boosts credibility, and engenders trust in the quality and value of their products
- Relationships: Having lived in the community for xx years, [Founder’s Name] knows all of the local leaders, media, and other influencers. As such, it will be relatively easy for [Company Name] to build brand awareness and an initial customer base.
- Quality products at affordable pricing: The Company will provide quality products and services at affordable pricing, as it has high-quality equipment and uses the latest techniques.
- Location: [Company Name] will serve local merchants, as well as processors and merchants throughout the region.
