IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will primarily serve meat processing operations throughout the region, as well as local grocery stores, and restaurants.
The precise demographics of the town in which the business resides is as follows:
|Target Population by Age Group|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%||6.00%|
|Income $75,000 to $99,999||10.91%||4.41%|
|Income $100,000 to $124,999||9.07%||6.40%|
|Income $125,000 to $149,999||9.95%||8.02%|
|Income $150,000 to $199,999||12.20%||11.11%|
|Income $200,000 and Over||32.48%||54.99%|
The Company will primarily target the following customer segments:
- Processors: Processors represent the largest proportion of industry sales. The emergence of large farming operations has increased processing capabilities, and consumer demand for ready-to-cook boneless chicken products has grown with the availability of such processing.
- Restaurants: While this segment represents a relatively small (6%) proportion of industry revenue, poultry products remain one of the most common ingredients in restaurant meals.
- Grocery stores: Demand from this segment has remained relatively steady, accounting for nearly 16% of sales.