III. Industry Analysis
[Company Name] competes with other poultry farms in the US. The industry is mature, and is expected to remain relatively consistent. According to the US Department of Agriculture, the overall poultry farming industry is highly fragmented, with the majority of establishments consisting of small scale farms. The total poultry farm market is estimated to grow to $31 billion over the next five years. Nutrition and dieting are increasingly important factors affecting the industry, as US consumers shift toward healthier lifestyles and demand more nutritious foods.
This bodes well for [Company Name]; since there are no other poultry farms in the county, and can expect to have the advantage in the local grocery and restaurant market. There is plenty of room in the industry, provided the farm can maximize productivity while providing high standards in production practices.