VI. Marketing Plan
This Section's Contents
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The [Company Name] Brand
[Company name] seeks to position itself as a respectable, upper-middle-market competitor in the poultry farming business. Customers can expect high-quality products at competitive prices.
The [Company Name] brand will focus on the Company’s unique value proposition:
- Efficient and effective network
- Good quality products and services at affordable pricing
- Convenient location
- Providing excellent customer service
[Company Name] expects its target market to be meat processors, restaurants, and grocers. The Company’s promotions strategy to reach the audience includes:
Advertisements in publications like circulars, magazines, etc., are an excellent way for farms to connect with their audience. The Company will advertise in trade magazines and publications circulated by the state university’s agricultural extension office. Obtaining relevant placements in these publications will help in increasing brand visibility.
Networking is one of the most effective methods for improving brand awareness in agribusiness. The Company will attend seminars, trade shows, conferences, and other gatherings of the agricultural community.
Local Directory Marketing
The Company shall announce details about its presence and services in local directories to keep readers informed about the company’s various products.
[Company Name]’s pricing will be moderate, so customers feel they receive great value when availing of the products they are paying for. The customer can expect to receive exceptional products at a reasonable price.