IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [company location] and its surrounding areas.
The community of [company location] has thousands of aging adults, veterans and individuals who are regularly involved in athletic activities. Many of these residents require physical therapy due to their aging bodies, prior military service, or have suffered a sports or outdoor activity injury of some kind. These individuals require a friendly, clean, and qualified clinic where they can receive comprehensive care.
The demographics of the city that our business will be located in are as follows:
| Fort Lauderdale, FL | |
|---|---|
| Total Population | 9,818,605 |
| 15 to 19 years | 753,630 |
| 20 to 24 years | 752,788 |
| 25 to 29 years | 759,602 |
| 30 to 34 years | 716,129 |
| Total Households: | 3,218,511 |
| Household income $50,000 to $74,999 | 550,971 |
| Household income $75,000 to $99,999 | 382,770 |
| Household income $100,000 to $149,999 | 440,285 |
| Household income $150,000 to $199,999 | 187,449 |
| Household income $200,000 or more | 208,954 |
Customer Segmentation
The Company will primarily target the following three customer segments:
- Aging seniors: The area has a large population of aging adults who require physical therapy due to a recent fall or have arthritic pain. Many of these individuals can be found living in retirement homes, acute care facilities, or at their homes. They will be referred to us by their primary care physician.
- Veterans: The area is also home to numerous veterans who are suffering from prior injuries suffered during military operations or during combat. Lots of the veterans look towards options outside of the VA and military hospital as they would prefer a different level of care.
- Adults/Young Adults/Children: The Company will also target those who regularly participate in a sport or outdoor activity. Many times these activities cause minor injuries that would require physical therapy to get them back to their normal active selves.
