Physical Therapy Business Plan Template [Updated 2024]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the community residents of [company location] and its surrounding areas.

The community of [company location] has thousands of aging adults, veterans and individuals who are regularly involved in athletic activities. Many of these residents require physical therapy due to their aging bodies, prior military service, or have suffered a sports or outdoor activity injury of some kind. These individuals require a friendly, clean, and qualified clinic where they can receive comprehensive care.

The demographics of the city that our business will be located in are as follows:

Fort Lauderdale, FL
Total Population9,818,605
15 to 19 years753,630
20 to 24 years752,788
25 to 29 years759,602
30 to 34 years716,129
Total Households:3,218,511
Household income $50,000 to $74,999550,971
Household income $75,000 to $99,999382,770
Household income $100,000 to $149,999440,285
Household income $150,000 to $199,999187,449
Household income $200,000 or more208,954

Customer Segmentation

The Company will primarily target the following three customer segments:

  1. Aging seniors: The area has a large population of aging adults who require physical therapy due to a recent fall or have arthritic pain. Many of these individuals can be found living in retirement homes, acute care facilities, or at their homes. They will be referred to us by their primary care physician.
  2. Veterans: The area is also home to numerous veterans who are suffering from prior injuries suffered during military operations or during combat. Lots of the veterans look towards options outside of the VA and military hospital as they would prefer a different level of care.
  3. Adults/Young Adults/Children: The Company will also target those who regularly participate in a sport or outdoor activity. Many times these activities cause minor injuries that would require physical therapy to get them back to their normal active selves.
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