Microgreens Business Plan Template [Updated 2024]

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V. Competitive Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

Competitor 1
Competitor 1 has been providing a multitude of high-quality seeds to residential and professional growers alike, which include flowers, vegetables, grasses, herbs, sprouting, long-term storage, and wildflowers. Since its inception, Competitor 1 has been dedicated to helping anyone begin gardening or sprouting, so it tries to provide as much customer support and growing information as it can because Competitor 1 believes that when the community grows, the company also grows. Competitor 1 hopes to build and rebuild communities through growing by making gardening an accessible practice for all.

Competitor 2
Competitor 2 is the [location]’s first indoor vertical farm to grow vegetables. Since planting its first seeds in [xx], Competitor 2 has created a sustainable urban farm where the harvest cycle is measured in days, not months. Competitor 2’s farm uses less water than traditional agriculture and is pesticide and herbicide-free. Under energy-efficient LED lights, its fully climate-controlled environment consistently produces the freshest greens. Competitor 2 harvest microgreens daily, regardless of season, so that they can be on the customer’s plate within hours of harvest.

Competitor 3
Competitor 3 is a vertical farming company passionately solving agriculture’s biggest challenges, growing real food for elevated flavor and a brighter future for all. Competitor 3 selects the most flavorful varietals of microgreens and baby greens, then perfects them for optimal quality in its indoor growing environment. Using the latest breakthroughs in vertical farming, artificial intelligence, and plant biology, Competitor 3 is fixing the broken food system and improving the way fresh produce is grown and distributed locally and globally. Competitor 3 has built a proprietary agriculture platform to grow a wide array of products, delivering superior flavor, better quality, and improved nutrition with the most sophisticated levels of traceability & food safety in the industry.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Management: The Company’s management team has xx years of business and marketing experience that allows them to market and serve customers in an improved and sophisticated manner than the competitors.
  • Farming system: The Company has the latest and most efficient vertical farming system and is guided by best practices in the industry.
  • Quality products at affordable pricing: The complete array of microgreens products offered by [Company Name] nearly equals the most premium positioned competitor, [Competitor Name]. However, [Company Name] will offer these products at a much more affordable price.
  • Packaging: [Company Name] will utilize environmentally friendly packaging materials that maintain optimal freshness.
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