VI. Marketing Plan
This Section's Contents
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The [Company Name] Brand
[Company name] seeks to position itself as a progressive, continuously improving competitor in the microgreens farming industry. End customers can expect to receive superior quality products at competitive prices.
The [Company Name] brand will focus on the company’s unique value proposition:
- Offering a wide variety of microgreens
- Latest and most efficient farming practices
- Quality Packaging
- Affordable prices
- Providing excellent customer service and customer-centric experiences
Promotions Strategy
[Company Name] expects to make connections with the local distributors and retailers which will help the company to maximize brand awareness among grocery stores and supermarkets. Also, the company will visit area restaurants to showcase their products. The Company’s promotions strategy to reach the audience includes:
Pre-Opening Events
Before opening the microgreens farm, [Company Name] will organize pre-opening events designed for prospective customers, local merchants and press contacts. These events will create buzz, and awareness for [Company Name] in the area.
Advertisement
Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The Company will advertise its products in local and regional magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.
Websites
The Company will advertise its products on different food-related websites, as well as farming/agriculture websites. This will help the company reach a large number of customers in different locations.
Local Publications
[Company name] will announce its opening several weeks in advance through publicity pieces in local newspapers and publications. It will run regular advertisements to maintain exposure to relevant markets.
Industry Events
After launching the commercial microgreens farm, [Company Name] will attend food production / supplier events and will network within the microgreens farming industry. These events will create buzz, and awareness for [Company Name] in the area.
Word of Mouth Marketing
[Company name] will encourage word-of-mouth marketing from loyal and satisfied clients. The Company will incentivize its existing customer base to encourage their friends and colleagues to try its range of microgreens.
Special Offers
Offers and incentives are an excellent approach to assisting businesses in replenishing the churn of losing a portion of the customer base each year. The Company will introduce special offers to attract new consumers and encourage repeat purchases, which will be quite advantageous in the long run.
Pricing Strategy
[Company Name]’s pricing will be reasonable, so customers feel they receive these specialty products at great value. The Company will ensure that the prices are far more affordable than what they pay for ultra-premium microgreens.
