VI. Marketing Plan
[Company Name] seeks to position itself as a high-quality snack provider in the manufacturing industry. Consumers can expect to receive high quality snacks from skilled manufacturers in [location] and developed with the latest technology and freshest ingredients.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Fresh and comforting taste
- Community family advocate
- Developed with proprietary technology
- Manufactured with fresh, quality ingredients
- Affordable price
[Company Name] expects its target market to be family households living within a 20-30-mile radius of its location. [The Company’s} promotion strategy to reach these individuals includes:
[Company Name] will invest heavily in a social media advertising campaign. The brand manager will create the company’s social media accounts and invest in ads on all social media accounts. It will use targeted marketing to appeal to the target demographics.
We will also invest in advertising in selected larger publications until we have achieved significant brand awareness. Advertisements such as billboards and commercials will be shown during peak tv watching time and the billboards will be placed in highly trafficked areas.
[Company Name] will invest heavily in developing a professional website that displays all of the features and benefits of the snack products. It will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.
School and Athletic Events
The company will have tables and booths set up at local school and athletic events to hand out free samples of the snack products to the families in attendance.
[Company Name] will also invest in sponsoring certain athletic and school events so that their banners and collateral material are displayed all over the event where numerous parents and children are at.
Before opening the manufacturing facility, [Company Name] will organize pre-opening events such as an open house to draw future consumers to visit the facility and take a tour. When they witness the proprietary technology and understand how the snacks are made with fresh ingredients, they will be enticed to purchase their products at local grocery stores.
[Company Name]’s pricing will be moderate so consumers feel they receive great value when purchasing the snack products.