II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name], located in [insert location here] is a newly established manufacturing company that will provide a variety of snack food items that will be sold in local grocery stores. The company has received commitment letters from the four largest supermarket grocery chains in the area and is ready to obtain the necessary financing to construct the manufacturing facility.
[Company Name] was founded by [Founder’s Name], a local entrepreneur who has over 20 years of experience working in various warehouses and manufacturing facilities. [Founder] has been a manager and supervisor of dozens of line employees for the past ten years. [Founder] has realized there is a lack of snack food manufacturing in [location] and the amount of competition is very small compared to other food and drink products.
[Founder] has saved his wages for the necessary down payment to receive local bank financing. He has also located a prime spot for the construction of a warehouse and distribution center. Due to his experience and reputation in the manufacturing industry, [Founder] has been able to receive written commitments from the local supermarket chains to sell [Company’s Name] snack products in their portfolio of grocery stores.
[Company Name]’s History
Once his market analysis was complete, [Founder’s Name] began surveying the local vacant warehouse space and decided on a parcel of land to construct the warehouse and distribution center. [Founder’s Name] incorporated [Company Name] as a Limited Liability Corporation on [date of incorporation].
Once the land is acquired for the warehouse space, construction can begin to build-out the manufacturing facility.
Since incorporation, the Company has achieved the following milestones:
- Located a vacant lot that would be ideal for a manufacturing facility
- Developed the company’s name, logo, and website located at [website]
- Hired a general contractor and architect for the build-out of the warehouse, small office, and distribution area
- Determined equipment and necessary supplies
- Determined beginning inventory
- Attained Letters of Intent from supermarket clients
- Began recruiting key employees with manufacturing and distribution experience
[Company Name]’s Products/Services
Below are [Company Name]’s product offerings:
- Hard candy
- Gummy candy
- Nuts
- Trail mix
- Assorted chocolates
- Dried fruit snacks
