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Magazine Business Plan Template [Updated 2022]

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VI. Marketing Plan


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The [Company Name] Brand

[Company name] wants to establish itself as a well-recognized competitor in the magazine publishing industry. Customers can expect to receive high-quality magazines with compelling content, either in printed or digital form at a moderate price point.

The [Company Name] brand will focus on the company’s unique value proposition:

  • Offering an on-trend magazine for readers
  • Reader-focused content
  • Moderate price point

Promotions Strategy

[Company Name] expects its target market to be young adults, affluent consumers, and businesses. The Company’s promotions strategy to reach the audience includes:

Pre-Opening Events
Before opening, [Company Name] will organize pre-opening events designed for prospective customers, local merchants, and press contacts. These events will create buzz, and awareness for [Company Name] in the area.

Advertisement
Advertisements in major social media networks and relevant blogs are an excellent way for magazines to connect with their audience. The Company will also advertise its products in popular newspapers, and relevant placements in industry journals will help in increasing brand visibility.

Local Publications
[Company name] will announce its launch several weeks in advance through publicity pieces in local newspapers and publications. It will run regular advertisements to maintain exposure to relevant markets. Community and regional publications, college publications, and similar channels will be a major promotion effort.

Social Media Marketing
Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The Company will use social media to develop engaging content and post reviews that will increase audience awareness and loyalty. Engaging with prospective customers on social media platforms like Facebook, Instagram, Twitter, and LinkedIn will also help understand changing customer needs.

Word of Mouth Marketing
[Company name] will encourage word-of-mouth marketing from loyal and satisfied customers. The Company will use recommendations and word-of-mouth marketing to grow the customer base through the network of its existing customers. The Company will incentivize its existing customer base to encourage their friends to purchase a subscription.

Special Offers
Offers and incentives are an excellent approach to assisting businesses in replenishing the churn from the inevitable loss of customers each year. The Company will introduce special offers to attract new consumers and encourage repeat purchases.

Pricing Strategy

[Company Name]’s pricing will be moderate, so that customers feel they receive great value when purchasing [Company Name]’s magazines, either in printed or digital form. The customers can expect to receive magazines with highly engaging content at a more affordable price than what they pay for an ultra-premium magazine.

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