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Magazine Business Plan Template [Updated 2022]

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II. Company Overview


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Who is [Company Name]?

[Company Name], located in [insert location here], is a new magazine publishing company based in [insert location here] that focuses on providing News and Entertainment magazines. The Company’s state-of-the-art in-house printing press is located in the heart of the business district of [location]. The Company will distribute its monthly print magazine to key cities throughout the United States and its digital version via its online platform. The Company will offer world-class content that will compete favorably with the leading brands in the magazine industry.

The Company’s primary service includes the distribution of News and Entertainment magazines to select newsstands and bookshops located throughout the [US region], online subscriptions for magazine’s digital version, and advertising services.

[Company Name]’s History

[Founder’s Name] is an award-winning journalist who has been in the magazine publishing industry for [x] years. His robust experience in journalism and his eye for developing trends will drive the publication’s success. [Company Name] will become a well-known magazine, offering entertaining reading experiences.

Upon surveying the customer base and finding a potential headquarters, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

[Founder’s Name] has selected a location and is currently undergoing due diligence on the property and the local market to assess the most desirable location for the magazine printing press.

Since incorporation, the company has achieved the following milestones:

  • Found location and signed Letter of Intent to lease it
  • Developed the company’s name, logo, and website
  • Determined equipment and inventory requirements
  • Began recruiting key employees with experience in the magazine publishing industry.

[Company Name]’s Products/Services

[Company Name] will provide the following products and services to its customers:

  • Distribution of News and Entertainment magazines
  • Online subscription for the company’s e-magazine
  • Advertising services
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