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Magazine Business Plan Template [Updated 2022]

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V. Competitive Analysis


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Direct & Indirect Competitors

Competitor 1
Competitor 1 is a leading pop culture resource covering entertainment, style, beauty, and healthy lifestyle, all through the lens of celebrity—the media brand’s unparalleled access results in breaking celebrity stories with credibility and authority in real-time. The brand boasts nearly xx million in audience across its multi-platform portfolio, including a top xx position among all magazines and one of the top-ranking websites for entertainment and celebrity news with xx million unique visitors.

Competitor 2
Competitor 2 is a national weekly magazine that offers a signature mix of reporting and commentary on politics, foreign affairs, business, technology, popular culture, and the arts, along with humor, fiction, poetry, and cartoons. Founded in [year], Competitor 2 publishes the best writers of its time and has received more National Magazine Awards than any other magazine for its groundbreaking reporting, authoritative analysis, and creative inspiration. Competitor 2 takes readers beyond the weekly print magazine with the web, mobile, tablet, social media, and signature events.

Competitor 3
For more than xx years, Competitor 3 has been the premier men’s magazine, providing definitive coverage of style and culture. With its unique and powerful design, work from the finest photographers, and a stable of award-winning writers, Competitor 3 reaches millions of leading men each month. The only publication that speaks to all sides of the male equation, Competitor 3 is simply sharper and smarter.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Management: The management team has [x] years of experience in magazine publishing that allows them to serve customers in a more sophisticated manner than the competitors.
  • Relationships: Having lived in the community for xx years, [Founder’s Name] knows all of the local leaders, media, and other influencers. Furthermore, he will be able to draw from his existing personal and professional relationships to grow his client base.
  • Great product at an affordable price: The magazine published by [Company Name] offers many of the same features as [Competitor Name]. However, [Company Name] will offer its magazine at a much more affordable price.
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